Celebrate 10 Years of Baby Potato Innovation With “My Tasteful Selections” Campaign
ARVIN, CA - Tasteful Selections is celebrating a major milestone; it turned 10 years old, and that’s not just small potatoes! In celebration, the Tasteful Selections team will be running a 10-month long campaign involving personal stories, a new partnership, prizes, and a special “10th Day Giveaway.”
According to the press release, the first month is dedicated to Tasteful Selection’s reflections on the partnerships that helped the company become what it is today. In line with this aspect, Tasteful Selections will be working with a new partner in the kitchen. Michelle Smith from “The Whole Smiths” joins the celebration by creating a new bite-size potato recipe for all to enjoy—a great opportunity for retailers to cross-promote even more fresh produce.
“As partners, we share the same goal of delivering our customers the freshest, highest quality bite-size potatoes through year-round production,” said Bob Bender, President and General Manager. “Over the last 10 years, we have been fortunate enough to build the best team of individuals in the industry to help us carry out this challenge. We care deeply about the product you put on the table, and we want it to be a positive and flavorful experience each and every time.”
Sprinkled throughout the reminiscing, consumers have the opportunity to win three prizes within the first month that can help benefit in the kitchen: an electronic fondue set, an oil and vinegar infusion set, and an herb scissor set. No worries if all the cool swag is gone, because the best one happens every 10th of the month—Tasteful Selections will be giving away free potatoes as part of a “10th day Instagram Giveaway” campaign.
Congrats to Tasteful Selections on reaching 10 years! For more updates in the fresh fruits and veg industry, keep reading ANUK.
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Tasteful Selections® began with multi-generational potato farmers who recognized an opportunity to expand the potato...