Chelan Fresh Partners with The Produce Mom
INDIANAPOLIS, IN – Chelan Fresh Marketing has joined The Produce Mom's family of partners.
"We at Chelan Fresh are proud to support The Produce Mom,” said Kathryn Grandy, Chelan Fresh Marketing. “It's very exciting to witness the way her social campaigns and consumer marketing style benefit our brand. We have great respect for all fellow members of The Produce Mom Family and we look forward to working with The Produce Mom to increase the consumption of fresh produce.”
The partnership started with the primary goal of marketing the Rockit™ Apple, which was promoted on The Produce Mom’s blog, social media & WISH-TV/Indy Style news segments.
“I am very passionate about introducing consumers to new & exciting items in the produce department, such as the Rockit Apple,” said Lori Taylor, The Produce Mom. “The experience at Chelan Fresh was invaluable to me & all the followers of The Produce Mom. I love demonstrating to consumers the protocol & care that is necessary to bring a fresh produce item from the farms to our home kitchens. Our industry’s dedication to sustainability & food safety is beyond admirable.”
With the marketing a success, Chelan Fresh invited The Produce Mom to join its Annual Cherry Harvest Tour. The tour took place July 13-15 this year, and Chelan Fresh invited individuals representing positions of industry influence to participate in their Ag Tourism & Education program, according to a press release.
This year's guests included Registered Dietitians, Food Stylists, Bloggers, Consumers, as well as Policy & Commission Representatives.