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CMI’s Steve Lutz Shares Big Retail Opportunities with New Branded Apple Programs

WENATCHEE, WA – Steve Lutz, CMI’s Vice President of Marketing, recently joined AndNowUKnow to share a few details about the biggest opportunities retailers can take advantage of this season to push sales for the apple category.

Listen to our full interview at the top of the page, or continue reading for a brief summary.

CMI offers retailers with several key apple brands, including Daisy Girl Organics, Ambrosia, and KIKU.

Steve Lutz, Vice President of Marketing, CMI

“Daisy Girl Organics is the number one selling organic apple brand in the United States; Ambrosia - which has moved into now for the month of December - is the ninth best selling apple in the United States; KIKU, which we’ve been selling since October, had the highest growth rate of any apple in the top 20,” Lutz tells me. “Put them together and they push CMI to the number one branded apple program in the United States.”

Lutz continued by saying that some of the apples that are bringing the highest value are being sold in 2-pound pouch bags.

“We really want retailers to understand the opportunity that’s in front of them with the new branded apple programs,” Lutz continued. “That’s both in terms of the product itself, but it’s also true of the packaging.”


With the success CMI has seen so far in the category, the company is looking forward to a strong repeat of the excellent selling season it had in the spring and summer last year.

For more on CMI’s branded apple programs, stay tuned to AndNowUKnow.


Companies in this Story

CMI Orchards

CMI Orchards is one of Washington State’s largest growers, shippers and packers of premium quality apples, pears, cherries...