Crown Jewels' Atomic Torosian and Rob Mathias Discuss Continued Momentum of Growth
NOGALES, AZ - It has been a busy year thus far for Crown Jewels, with new additions to the company’s product portfolio, increasing supplies, and the new King's Taste reinvigorated label communicating Crown Jewels' continued evolution.
Currently, the company is in the thick of its Mexican produce season, crossing good volume from the states of Sonora and Sinaloa on zucchini squash, cucumbers, bell peppers, eggplant, as well as the company’s new ruby grapefruit, and new hard squashes that include acorn, butternut, and spaghetti.
“Volume is starting to pick up because of the warmer weather on yellow and gray squash in Sonora and Sinaloa,” Partner, Atomic Torosian, tells me. “Most of these items will be harvested through June depending on markets and weather. The markets have recently been a challenge on zucchini and cucumbers as the warmer weather brought on heavier volume than anticipated. But, prices should level out once we move north.”
President, Rob Mathias, a driving force behind the company’s new King’s Taste label, shares that Crown Jewels will be starting to launch the brand this spring with vegetables, honeydews, watermelons and eventually grapes.
“It has been an incredibly exciting year. This label is dedicated to our new grower partner Hector Ortiz Jr. Our General Manager, Jesus Gonzalez, and Sales Manager, Paul Bachelier, have been working diligently to make this happen,” Rob tells me.
As we previously reported, after celebrating Crown Jewels’ 25th Anniversary this past season, the company is continuing to grow as a diversified grower, packer, shipper, with some of the best grower partners in the industry for fresh fruits and vegetables and the company is already working on its next 25-year plan.
As with most of Crown Jewels’ programs, the company strives to keep the supply chain consistent for its retail partners as the team looks forward to announcing their new California Summer Melon program to the industry very soon.