MIAMI, FL - Sound the alarms, a new campaign is sweeping the market as Crystal Valley Foods steps up to the podium with Moxxy Marketing in hand. Recently, the Florida-based producer positioned itself as a contemporary, fresh, leading brand with a strong value proposition with the help of the marketing maestros—and nabbed an honor in the process.

“Moxxy works exclusively with fresh produce and food businesses; we admired the work they had done for others, and when they say, ‘we get ag’, they really do,” said Katiana Valdes, Director of Marketing at Crystal Valley Foods. “This was our first professional advertising campaign, and we couldn’t be happier with the process and the response we’ve been getting from our customers and prospects.”

Crystal Valley wanted to inform customers of its over 25 years of industry leadership, its wide variety of products, and its commitment to personalized customer service that distinguishes the brand from mere commodity suppliers. Each ad in the series highlights product variety by showcasing two products and reinforces the brand with a customized message focusing on a specific element of its business that is important to customers.

While initially intended to be deployed only as digital and print ads, noted the release, the response was favorable. Positive feedback led to the expansion of the ads into an integrated marketing campaign to build stronger brand awareness.

“It just made sense to leverage the look and messaging into our trade show exhibits and beyond,” Valdes added, “and seeing it big and bold on our trucks on the road or at customer’s DCs reinforces our messaging to all stakeholders, including employees, consumers, and customers.”

Based on the success of the campaign and the quality of the design, Moxxy and Crystal Valley decided to enter the 59^th Graphic Design USA Design Awards Competition. With over 14,000 entries, this prestigious competition attracts attention throughout the communications world and reflects the many ways in which graphic design shapes business, society, culture, and causes. Less than 10 percent of the entries receive recognition, and the Crystal Valley Foods campaign was honored as a best-of-year winner.

“Much of produce advertising features field shots or silhouetted product shots, and we wanted to make sure the Crystal Valley ads would stand out and differentiate not just with the messaging, but with a modern and bold visual presentation that is reflective of the brand,” related Karen Nardozza, President and Chief Executive Officer at Moxxy. “We are thrilled to win another GDUSA award, as it is recognition from the professional design community that the design enhances the messaging and achieves the strategic goals and objectives for the ads.”

Congratulations on the win for a well-designed campaign! Keep a tab open for ANUK to bring the latest news straight to your fingertips.

Crystal Valley Foods Moxxy Marketing