EarthFresh Farms Details Organic Baby Potato Growth and Southern Exposure Exhibition; Dan Martin Shares
ATLANTA, GA - The demand for organic baby potatoes is on the rise, and EarthFresh Farms is providing fresh, quality, organic products to its customers year-round. In support of this growing demand, the supplier aligns with its retail partners to customize programs that support their business model.
“Organic baby potatoes are the fastest-growing segment in the potato category,” said Dan Martin, Chief Operating Officer. “We saw a rise during the pandemic in organic purchasing habits, and this continues to increase year over year. We understand customers are cooking more at home and looking for convenience and healthy options.”
The consistent sizing, quick cooking time, and creamy flavor of organic baby potatoes make any eating experience gourmet. They also save time by eliminating the need to peel or chop.
EarthFresh’s organic red, yellow, and mixed baby potatoes are triple sized and packed in 1.5 lb light blocking bags and its organic potatoes are offered in a variety of pack sizes. The light blocking bags help to protect its potatoes from greening, extend shelf-life, reduce retail shrink, and most importantly, maintain their quality and flavor.
“Our 1 lb Organic Steam & Go yellow, red, and baby sweet potatoes offer convenience, while our 1 and 1.5 lb organic baby sweet potatoes offered in a BioBased mesh pack meet sustainable packaging demands,” Dan told me.“To meet the growing demand for eco-friendly packaging, we have expanded our organic product line up to 100 percent compostable paper bags, which require less carbon to manufacture and return nutrients back to the Earth.”
Currently, EarthFresh is in the back half of its storage crop season. Quality remains very good as the company depletes storage supplies.
“Potatoes have stored well this year. We had good crops in the east and are very happy with the quality we are seeing,” said Dan. “Our western crop is showing the impact of the high heat and drought from last year as we go later into the season, causing us to grade a little harder, but overall quality remains good.”
A prime opportunity to connect intimately with its partners is coming up, as EarthFresh is preparing to exhibit at Southeast Produce Council’s (SEPC) Southern Exposure event.
“EarthFresh will be showcasing our full line of conventional and organic offerings, including organic baby potatoes,” Dan stated. “With SEPC’s ‘Marvel of Produce’ theme, we see the humble potato as a superhero in consumer’s daily diets. While many consumers may initially think about cooking mashed potatoes during the holiday season, the upcoming spring season is a great time to utilize the versatile potato. From Mardi Gras crawfish boils to St. Patrick’s Day just around the corner, there is a comforting and nutritious potato for all spring activities.”
Dan continued, explaining some of EarthFresh’s partnership strategies.
“We use customers’ sales data to determine the right products for the regions that the customers are in. We look at trending data and provide that information to our partners to make better decisions for item selection, retail pricing, and ad planning. Along with that, we provide marketing assets such as premium merchandise bins and custom store signage,” Dan relayed.
On a final note, I checked in with Dan on how EarthFresh is faring amidst recent supply chain challenges.
“Covid and freight continue to challenge us, but with multiple packing locations and growing regions across North America, we have learned to adapt and change quickly if required,” he said. “Our goal is to fill our customer orders 100 percent on time and with great quality. We have a tremendously dedicated staff that works hard to make this happen regardless of the challenges thrown at them.”
Be sure to visit EarthFresh at booth #416 during Southern Exposure. As we continue to monitor the growth of organic baby potatoes at retail, stick with us here at ANUK.