Farmer's Fridge Expands smartFridges to Indianapolis
INDIANAPOLIS, IN - With a name like Farmer’s Fridge, there is little left to the imagination—that’s how good of a name it is. Think about it: The company is creating a bridge via literal fridge from growers’ fields to cities so that consumers have access to farm-fresh goods almost anywhere. To put it simply, the idea is genius, and since first putting it into play back in 2013, Luke Saunders and his team have already caught consumers’ interest and begun to transform the supply chain. As a result, Farmer’s Fridge is expanding and introducing its automated smartFridges stocked with chef-curated salads, bowls, snacks, and more to a new city.
“We are expanding into Indianapolis with a total of 18 Fridges to start. As a Chicago-based company, we’re starting our expansion across the Midwest, and we have had lots of great feedback and excitement from Indianapolis,” Luke, CEO and Founder of Farmer’s Fridge, shared with me. “Our mission is to make fresh, healthy food as accessible as a candy bar. Our expansion into Indianapolis brings us one step closer to that goal while also increasing our national presence. It is also the perfect opportunity to share our fresh, healthy food with a new group of consumers.”
If you’re familiar with the Indianapolis area or based there yourself, the following locations will now feature a Farmer’s Fridge, beginning April 30th:
- Capital Center
- BMO Plaza
- PNC Center - Fridge will be located in the lobby
- Salesforce Tower
- 130 E Washington - Fridge will be in the building lounge
- Circle Centre Mall
- Indianapolis Airport - 3 Fridges on April 30th include: Concourse A, post-security; Concourse B, post-security; Baggage claim, by door #3; a fourth Fridge will open end of May in the food court, pre-security
These 18 Fridges join 250 others located in hospitals, universities, office buildings, and airports across Chicago, Milwaukee, and now Indianapolis. All of these Fridges further the company’s mission of transforming the supply chain and leveraging technology in a way that builds personal relationships with consumers along the way. But, while Luke equated the Fridges with typical vending machines, Farmer’s Fridge’s offerings are nothing like their counterparts’.
“Meals are made from scratch in our kitchen and delivered fresh to Fridges—all with a chef’s tasty touch. From hand-chopping lettuce to making salad dressings from scratch, Farmer’s Fridge is committed to serving fresh, handcrafted food day-in and day-out,” Luke explained. “And, unpurchased meals are regularly donated to local food depositories, providing responsibly sourced nutrition to community members in need.”
With a unique vision of a healthy future and a solution so easy to adopt that the future seems possible as soon as tomorrow, Farmer’s Fridge is truly a produce company leading by example, and I think it’s about time the rest of us fall in line.
For more of the latest from fresh produce companies setting a precedent for the industry, keep reading AndNowUKnow.
