OXNARD, CA - With record mango volumes out of Mexico this year, now is the ideal time to promote the category as the summer months get underway. Warm temperatures inspire consumers to seek out cooler food options and Freska Produce International is bringing its best tasting fruit to retail with promotable pricing and large sized fruit.

"Now is the best time of year to be eating mangos," Gary Clevenger, Managing Member and Partner at Freska, tells me. “Currently we are supplying the Kent and Keitt variety which offer consumers a creamy, dessert-like texture with excellent eating quality and flavor.”

Building big displays using Freska mangos and bins has always been a huge draw at retail and mango demos can be utilized to spread the word on differing flavor profiles and mango features as well as their many health attributes.

Mexico is currently 8 million cases ahead of last year’s volume with plenty more to address the growing demand in the mango category. Freska Produce is continuing to supply its fruit from its Northern growing regions in Sinaloa and moving to Los Mochis where the company is seeing large sizing across the board.

Offered in the larger 4.5 kilo box (10 lb), a majority of Freska’s mangos are in the 7,8, and 9, range with  4, 5, and 6’s expected as the company moves into Los Mochis and begins harvesting Keitts.

“Right now, it’s about educating the consumers and the retail produce buyers on the Kent and Keitt varieties to help drive buying behaviors.  Kents and Keitts are green to orange-yellow as they ripen, with low blush, and offer firm flesh with a piney sweetness and minimal fiber surrounding the seed area,” Gary tells me. “It is a different eating experience that we find consumers love and ask for year after year.”

Stay tuned to AndNowUKnow as we continue to keep track of the mango season.