LOS ALAMITOS, CA – Frieda’s is gearing up for a hot Hatch Chile season out of New Mexico, beginning next month.

Frieda’s has guaranteed volume and good supply, according to a press release, with a team that has the expertise to help retailers with a Hatch Chile-focused roasting program.

“According to the New Mexico Department of Agriculture, the green chile business continues to increase,” the release states, with an estimated number of 700 to 800 semi loads of fresh market green chiles being sold across the nation in retail stores. “That number increases annually.”

The green chiles, loved by "chile heads” for the zesty fragrance that rises when roasted over open flame, contain a robust flavor and are exclusively grown in the Mesilla Valley just outside of Hatch, New Mexico.

The Hatch Chile season is set to run from August through September, and Frieda’s plans to offer 25-pound cases of all four heat levels—mild, medium, hot, and extra hot!

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