Frieda’s Seeing Boost from Stickers for Green Dragon Apples
LOS ALAMITOS, CA – Frieda’s Specialty Produce is offering Green Dragon Apples with labels to distinguish these sweet, juicy and fragrant heirloom apples from other green apples.
“We launched the new stickers last season, and the feedback has been very positive,” said Karen Caplan, President and CEO of Frieda’s, Inc. “Our effort to educate shoppers and produce staff continue beyond just the stickers. We carry on the conversation about how freckles are normal for these delicious apples on our social media channels and website.”
According to a press release, shoppers love the company’s exclusive Green Dragon Apple’s sweet, low acid flavor that has hints of pineapple and pear.
These apples have a lime-green, bruise-resistant skin and are dotted with brown freckles. Frieda’s has seen success with these labels because consumers often mistake them for Golden Delicious or Granny Smith and considered them blemished because of their freckles.
The new labels inform shoppers that the naturally freckled skin of these apples is quite normal to help educate the shopper.