Gambles Produce Introduces New Bin for Go Fresh Product Line
TORONTO, ONTARIO – As the company continues to strive towards its goal of making the fresh produce department a consumer destination within independent grocers, Gambles Produce has announced a new merchandising bin for its Go Fresh line of products.
“The goal of this new bin design is to catch the consumer’s attention and provide a single merchandising source that will display various products in one easy to access location on the retail floor,” stated John Rigitano, Key Accounts Manager for Gambles. “Not only will this free-standing display help our products stand out in the produce section, but it also helps to reduce merchandising labour in the store.”
The new and uniquely designed bin will feature high-graphic images of the company's line of packaged products, including tomatoes, peppers, and carrots. Gambles stated in a press release that the large, colorful images of the produce on the innovative bins were developed with retailers in mind.
“This new bin will allow any retailer the ability to use it for any variety of Go Fresh products, and will be ideal for high volume promotions of our various retail consumer packs,” finished Rigitano.
Gambles’ Go Fresh bins will be able to display up to four items at a time, with special promotions for the company’s Go Fresh 1 lb tomatoes on the vine, 4-pack mini bell peppers, grape tomatoes, and 6 count mini cucumbers.
The bins will launch for retailers starting in August of this year.
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