GEM-Pack Berries' Michelle Deleissegues and Craig Casca Discuss Current Raspberry Market
IRVINE, CA - The joy that the category brings my household alone is enough to have me raving on about raspberries all day long. With a versatile flavor and health benefits that would attract any consumer, the category is a conduit to increased sales in the berry set—and GEM-Pack is currently bringing great quality and steady volumes to retailers’ shelves.
“Quality is outstanding from both Central and Baja, Mexico, right now, where we are currently harvesting,” Michelle Deleissegues, Director of Marketing, tells me, sharing some of the details of the supplier’s current raspberry production. “Our volume is on the descent, and we will be done harvesting in about four weeks. Pricing has been average and quite steady, and there have been no surprises this season so far, which helps us work smoothly with our retail partners.”
GEM-Pack has made vital investments in its raspberry program this year, considerably increasing its volume and sharing plans to increase supply again next year.
“Raspberries have grown to become an important part of our program, and we are committed to expanding, slowly and thoughtfully, so we can adjust to our increases so both our growers and customers have excellent success as well,” Craig Casca, Chief Marketing Officer, notes.
With these investments supporting the growth of its portfolio, GEM-Pack also shared some tips for buyers looking to boost raspberry sales this season.
“The health benefits of raspberries are not promoted as often as that of blueberries and strawberries,” Michelle adds. “It’s important to get the information to consumers, as well as a variety of recipes for both sweet and savory dishes. Sampling is easy and sure-fire with raspberries too; they’re tough to resist once you eat one!”
As the supplier continues to strengthen its position in the raspberry category, opportunities are abundant for its buy-side allies.
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