The Hass Avocado Board Launches Love One Today® Page to Promote Sales
MISSION VIEJO, CA - It is amazing how one small symbol can hold so much power. Of course, those symbols do not hold such power until we give it to them. The Hass Avocado Board (HAB) has ventured to strengthen the power of its Love One Today® symbol, launching a new page on its website to highlight how partners can leverage the growing success of this mark to promote sales.
According to a press release, health professionals, consumers, and media outlets increasingly recognize Love One Today’s science-based research, interactive website, culturally relevant tools, delicious recipes, and engaging social channels for education and inspiration. Via the HAB website, industry members can capitalize on Love One Today’s positive name recognition and reputation by adding the attractive mark and proven messaging on packaging and marketing materials at no cost.
HAB has also launched a new 2021 tracking study of 2,400 survey respondents, which confirms the distinctive Love One Today mark and nutrition messages are breaking through and that there is a correlation between recognition of the mark and increased consumer purchases. Having been included in various advertising and public relations executions, the mark has been shown to consistently convey that avocados are nutritious and encourage engagement. The medium, heavy, and super heavy users, who represent 71 percent of the avocado purchasers surveyed, were familiar with the Love One Today mark and have a positive recall of key messages.
Multiple variations of the mark are available to complement the existing materials of industry partners. Available in horizontal, stacked, and vertical layouts, the mark’s strong reputation also enhances packaging and messaging.
Sounds like one powerful symbol to me! Be sure to check out HAB’s new Love One Today page to lock down avocado sales across the store.