HelloFresh Expands Retail Offerings
NEW YORK, NY - As January ends, some of us may be falling off the New Year’s resolution bandwagon. Decisions to exercise more and eat healthier seem less exciting than they did a mere three weeks ago, as the lure of a comfy couch and hot cocoa takes over—I can’t possibly be the only one, right? Here to help consumers snap out of it and get us excited about healthy eating again is HelloFresh. The meal kit company recently announced the launch of three new meal kit offerings to be offered at retail, and let me tell you, they sound delicious.
"There has been a large wave of interest in our HelloFresh meal kits in grocery stores that customers have been asking for more recipes,” stated Max Dresse, Associate Director, Product Innovation, in a recent press release. “In response to customer feedback, we just launched three new recipes alongside some of our best-sellers like the Homestyle Meatloaf and Peppercorn Steak."
The offerings, which include Asian Style Meatballs, Balsamic Fig Chicken, and Pesto Cavatappi Pasta, will be available at over 500 stores, including Giant, Stop & Shop, Hannaford, H-E-B, and Faraway. Most supermarkets keep the meal kits near the deli section—so be sure to keep your eyes peeled when you’re next out grocery shopping!
Will these offering shake up consumer attention and renew a focus on fresh in 2019? AndNowUKnow will be here to report.