CORONA, CA - When both talent and experience come together, growth is inevitable—and Index Fresh is on the receiving end of this cosmic connection. The avocado provider recently increased the prowess of its sales team with the addition of lifelong avocado lover Nic Vallejo.

“I loved avocados as a kid, and I was eating avocado toast before it was cool. It doesn’t surprise me that the avocado has exploded in popularity, and I’m thrilled to be part of a team that connects this healthy, delicious fruit to more households,” commented Vallejo. “I’m looking forward to contributing to the growth of Index Fresh, and continuing to grow my experience in the avocado industry with a great team.”

The veteran produce salesman is well-versed in the constantly changing dynamics of the avocado market and the challenges and opportunities that avocados present. At the end of the day, Vallejo commented, customer service is key, and he’s honored to be part of a team committed to developing trusted relationships with its clients.

Growing up in Carpinteria, California, Vallejo was able to enjoy what many Millennials would be envious of: living in a town that hosts the annual California Avocado Festival. I can just imagine rows and rows of booths and stalls celebrating this creamy and healthy produce wonder. Selling the fruit comes as naturally as the A-B-Cs, noted the release, as Vallejo has paired his early avocado immersion with 20 years of produce industry experience and over a decade of sales experience before being hired by Index Fresh.

Joining a robust sales team, Vallejo will be responsible for launching new products, adding value to sales programs, and working with a diverse group of clients. Initially, his primary focus is developing retail and foodservice business for Index Fresh.

“As Index Fresh continues to grow, we seek individuals with the right skill set and experience, of course, but more importantly, an individual who demonstrates all the qualities required to be part of Index Fresh’s proud 108-year history,” said John Dmytriw, Vice President of Business Development. “When I first met Nic, I quickly realized why his clients enjoy working with him. His understanding of the produce business and his uplifting, professional demeanor were apparent from the start. Nic strongly believes that properly serving clients and co-workers require honesty and transparency, as demonstrated in his daily work and interaction with his team.”

Congratulations to Nic Vallejo as he starts the next chapter of his avo-journey!

Index Fresh