J&J Family of Farms and Seminis Partner for New Field Colored Pepper Varieties

J&J Family of Farms and Seminis Partner for New Field Colored Pepper Varieties



LOXAHATCHEE, FL - In a further effort to attract and bring value to its growing customer base, J&J Family of Farms® is introducing a brand new Field-Grown Colored Pepper program. The new varieties, grown in a collaboration with seed Seminis®, boast thick walls and a long shelf-life.

Chris Coffman, Senior Vice President of Marketing & Strategy, J&J Family of Farms

“We are constantly looking to perfect our produce year after year, and we are confident that we have the best colored pepper variety in the market,” explained Chris Coffman, Sr. VP, Marketing and Strategy for J&J Family of Farms. “We are excited to bring our Field-Grown Colored Peppers to the market. It’s dense and yields a higher net weight, making it excellent for processors. We believe it’s going to take time to educate our customers about this new Field-Grown Colored Pepper, but once they have it in their hands, they will experience the quality and great taste for themselves.”  

Over the course of its history, Seminis has made a name for itself working closely with farmers across the U.S., helping to identify disease resistance packages and provide quality produce. According to a press release, this new partnership was the result of J&J Family of Farms’ search for a pepper that would be competitive with greenhouse-grown colored bell peppers—and the Seminis team was the best way to assure the finest was obtained.  

Left To Right: Dick Bowman, Director of Farming; Chris Coffman, Sr. VP of Marketing and Strategy; Lynn Rundle, CEO &  Chairman; Brian Rayfield, VP Business Development

“We are extremely excited about our Field-Grown red and yellow pepper pipeline,” said Jonathan Mein, Ph.D., Pepper Product Manager with Seminis. “Our breeders have focused on bringing the right combination of quality, yield, and disease resistance into a Field-Grown colored pepper program. Our goal, ultimately, is to put more, better-looking, higher quality fruit in the hands of consumers. We knew J&J was the perfect grower to collaborate with and turn that vision into a reality.”

The company is reporting a Florida growing season filled with good crops and excellent yields. These new Field-Grown red and yellow peppers are available now, and interested customers can contact J&J Family of Farms for more information. 

J&J Family of Farms



Companies in this Story


J&J Family of Farms

J&J Produce delivers Trophy Quality fresh produce with legendary service. Our team is comprised of produce experts. ...

Seminis Vegetable Seeds, Inc.

At Seminis®, we are constantly thinking of the next generation. Not just the next generation of seeds with outstanding...