SOLEDAD, CA - Braga Fresh's line of romaine hearts, Josie's Organics, stole the show at the United Fresh Produce Association's annual convention this month, winning the Best New Packaging Product Award from a pool of over 40 competitors. Judges loved the blue polka dot packaging designed by Moxxy Marketing, a design meant to reflect the wholesome goodness of Braga Family produce.

“As a third generation farming family, we know a lot about quality, sustainability and hard work,” said Braga Fresh Family Farms President Rod Braga. “Moxxy designed this look to honor my grandmother. Her commitment to hard work and serving healthy meals inspires us every day to help families put fresh vegetables on the table. We named Josie’s Organics after her.”

Braga's grandmother was the inspiration for the Josie's logo which was designed to represent the Josie's tagline “deliciously organic produce” and the modern American woman: busy and focused on her health, according to a press release. The font on the packaging is also intended to remind consumers of a woman’s handwriting.

Although still relatively new in produce circles, Josie's Organics are already being sold at Whole Foods, Kroger, and many independent retailers. Sales so far have been excellent, supported by Braga's reputation for quality, food safety, customer service, and of course the award-winning packaging.

Congratulations on the Best New Packaging Product Award Braga Fresh!

Braga Fresh