Kevin Leap Brings Bounds of Experience to New Role as Director of Sales and Marketing for GreenFruit Avocados
NEWPORT BEACH, CA - Industry veteran Kevin Leap has been named as GreenFruit Avocados new Director of Sales and Marketing.
Bringing 27 years of experience in produce spanning a variety of sales and marketing roles, Leap’s resume includes well-known industry names like West Pak Avocado, Dulcinea, and Ready Pac Foods.
“I’m elated to join GreenFruit,” Leap commented. “Under the leadership of Brian Gomez, this young company has grown rapidly in a very short period of time and shown the power of grower direct relationships. The GreenFruit team’s energy and commitment to customer relationships is a perfect fit for my industry passion, and I know we are going to achieve great things together.”
Most recently, Leap worked for Frieda’s Specialty Produce as its Director of Business Development. In that role, he continued to oversee the company’s robust national retail program, according to a press release.
“Our company continues to experience rapid sales growth only three years since inception, thanks to our focus on grower direct relationships,” said Brian Gomez, Vice President. “Based on Kevin’s experience and track record of success in both the avocado industry and specialty and value-added produce, he’ll be instrumental in helping to take the company to the next level; developing new customers, along with sales and marketing programs that will directly impact future growth.”
In his new role, GreenFruit said that Leap will be responsible for developing new marketing programs, as well as coaching an expanding sales team to continue to deliver on an expectation of quality and service for every customer.
The company noted that the new appointment comes at a time when the avocado category is experiencing unprecedented consumer demand. GreenFruit Avocados continues to exercise the same growth as a vertically integrated grower-shipper, noting that avocado sales continue to outpace other produce categories by 3:1, according to the Hass Avocado Board’s most recent U.S. retail avocado sales figures.
Congratulations to both GreenFruit and its new Director on this next chapter of growth.
