LOS ANGELES, CA – Kristina Lorusso, former category buyer for Roundy’s Supermarkets, Inc., has joined the Giumarra team as its new Midwest Region Business Manager, replacing Ben Reilly, who relocated to his native Australia early this year.

Lorusso worked with Roundy’s for over six years, having made the transition from working in public relations for a government affairs firm for the healthcare lobby. With Giumarra, she will be working closely with regional customer accounts, the company said, to grow business and develop targeted promotions.

This includes promotions designed to market Giumarra’s line of Fair Trade Certified™ product grown in Mexico.

“Kristina’s expertise in the fresh category and how best to promote at retail will be an asset to this position,” Hillary Brick, Senior V.P. of Strategic Development for Giumarra, said in a press release. “Her in-depth regional market knowledge will help us better serve our Midwest customers. This is an increasingly important region for us.”

“As a retailer, I always admired the Giumarra Companies for their outstanding service, consistently great quality, and willingness to assist with innovative marketing strategies,” Lorusso, who will be based in Milwaukee, Wisconsin, stated in the release. “Now that I'm part of the team, I am eager to forge and strengthen strategic partnerships with retailers and to help our partners expand their business.”

In addition to her work on business and promotional growth, Lorusso will represent the company at industry and customer functions and events. AndNowUKnow looks forward to following Giumarra and the growth this newest addition will bring.

Giumarra Companies