Leona Neill Details Red Sun Farms' Exciting PMA Fresh Summit Products and Messaging
KINGSVILLE, ONTARIO - You can always bet that I have Red Sun Farms on my list of companies to see at PMA Fresh Summit every year. The team's fresh ideas, vision, and execution come through in its products, brand, and identity, time and time again—and it is always a gift to witness. This year, the company will be submitting products for the New Product Showcase and you can be sure they will have a message to rival.
“First, we shook the tomato category with the launch of Sweetpops at PMA 2018, then we Picked a Pack of Perfect Sweetpeps as our 2nd member of the 'Sweets Family' in March of 2019,” Leona Neill, Director of Marketing and Packaging, shares with me. “Now, our Master Growers have taken it to the next level, crafting the newest member of our Sweets family. Come by booth number 455 to be one of the first to see our newest family edition!”
So what is this super-secret addition to the Red Sun portfolio? Well, this newest family member is a product packed with ingenuity, bringing consumers everything they seek with new varieties to increase consumption of fruits and vegetables. But drumroll, please...you will have to check out the booth to discover this soon-to-be-uncovered gem!
“By investing in new healthy options that delight our consumers through intense flavors, textures, and innovative ways to snack, we can help them fulfill this goal,” Leona says. “We look forward to showcasing the results of our Seed to Plate approach which delivers quality produce available year-round throughout the booth. The team will also be sharing our Sustainable in Nature approach to greenhouse practices throughout the growing cycle and a sneak ‘peak’ at some new sustainable packaging solutions coming to our customers.”
The team at Red Sun Farms is looking forward to the energy that PMA brings to the industry’s innovations and technologies as an essential platform to launch new ideas in the fresh category.
“Fresh Summit is an excellent opportunity to connect with our customer partners and create new connections all under one roof,” Leona adds.
Have booth #455 marked down yet? Take a gander, my friends, and I will see you all there!