Lipman's Jessica Kerstein Talks Rebranding, Ripe Bites, Vintage Ripes, and Crimson Queen Tomatoes
IMMOKALEE, FL - As we gain our foothold in 2016, Lipman Produce is celebrating some of the company’s most popular tomato varieties as well as its recent rebranding efforts. The company-wide refresh includes a redesigned logo, packaging, and a website that boldly enhances the visual identity for consumers. With key messaging like “The best of nature” across platforms, as well as Lipman’s “family farms” heritage that dates back to the 1930s, this is sure to be an exciting year for the Immokalee, Florida-based grower.
With health and wellness top of mind for many as we look to continue building on our New Year’s resolutions, Lipman is showcasing its Ripe Bites, Vintage Ripes, and Crimson Queen tomatoes; perfect for healthy snacking, salads, and produce-forward recipes.
Available November through May, Ripe Bites were created by Lipman’s research and development team, and offer a snack-sized tomato with deep red color, high brix content, and extended shelf-life. This new variety is grown exclusively by Lipman, and available throughout the Florida growing season.
“Ripe Bites were bred for high-flavor, and are excellent for snacking when roasted, and pair well with salads and side dishes,” Jessica Kerstein, Marketing Associate, tells me. “Along with being both delicious and nutritious.”
Vintage Ripes, Lipman’s Heirloom variety and R&D’s first success story, are grown year-round, presenting a vibrant, field-grown and vine-ripened tomato. Vintage Ripes can be stuffed, sliced or used as the centerpiece of the plate, presenting both flavor and versatility for foodservice or home chefs alike.
The Crimson Queen is Lipman’s most popular variety. “The flavor of our Crimson Queen tomato is more intense than other varieties in the market place and offers higher lycopene content than standard tomatoes. The variety also presents a juicy, homegrown eating experience that has helped our program gain momentum,” Jessica adds.
As part of the rebranding process, Lipman is also introducing Grown True, a line of organics that includes Crimson Queen among other tomato varieties, cucumbers, zucchinis, and peppers to name a few.
With the continued growth in the organic sector, Lipman has answered the consumer call with its organic Crimson Queen vine-ripened variety which has been specially bred for its signature deep red color and more intense flavor. In addition, the organic Crimson Queen is farmed and packaged without the use of synthetic pesticides or chemical fertilizers, and is available November through May.
Stay tuned as we bring you more on Lipman’s rebranding initiative and Grown True on AndNowUKnow.