Litehouse Launches New Campaign to Celebrate Ranch Fanatics; Paul Hemingway Comments
SANDPOINT, ID - Whether you’re rooting for your chosen football team or you’re reaching for those tasty roots on the table, February 12 is going to be one heckuva party. Litehouse® is looking to arm shoppers with the best of both worlds with its latest LITEHOUSE IN THE HOUSE creative, running all the way up to the Big Game.
“At Litehouse, we believe you shouldn’t have to pick sides, and you can root for both a great game and great food,” said Paul Hemingway, Vice President of Marketing and Communications. “Regardless of how you’re celebrating the Big Game this year, Litehouse is IN THE HOUSE, and our Homestyle Ranch is a winning addition to any game day spread and the must-have flavor game-changer.”
A true “W” for all ranch fans out there. The new campaign creative builds on the original LITEHOUSE IN THE HOUSE ad, which debuted in the fall of 2022, extending beyond the field and into the “Ranch Cave.” According to the release, the spots demonstrate one fan’s passion for all things ranch and football, including his rock-and-ranch band, “Captain Ranch & The Celery Sticks,” his super ranch ring (perfect for dipping snacks on-the-go), and more. The videos illustrate how Litehouse products elevate any experience to make the ordinary extraordinary.
In addition, Litehouse is hosting a Ranch Cave Giveaway featuring all the goodies shown in the new videos.
Four lucky ranch dressing fanatics will have a chance to win an assortment of Ranch Cave essentials featured in the ads, including a super ranch ring, a ranch dressing tap, game day swag, and a year’s worth of Litehouse products.
Whether pairing with pizza, wings, veggies, smashed potatoes, jalapeño cheddar chicken tenders, Greek nachos, or other fan favorites, Litehouse is the MVP of any homegate or game day party as it has over 15 varieties of Litehouse Ranch.
To learn more about the campaign, check out the release here.
Stay tuned as we continue to cover one of the biggest promotional days of the year and our industry’s strategies.