Mission Produce's Mr. Avocado Sales Skyrocket in New Sales Promotion
SHANGHAI, CHINA – The Chinese retail market is seeing tremendously successful Mr. Avocado results, Mission Produce said, from a mid-August promotion at Pagoda's 2,500 stores in China. The event, focusing on retail and online outlets, showed positive results from the outset, with many Pagoda stores doubling their average sales on avocados, and eclipsing 200 percent their normal movement for the period, a press release reported.
“The goal of the promotion was to provide a positive experience for consumers in fast delivery of high-quality and ‘ready to eat’ Mr. Avocado fruit from just around the corner," said John Wang, President & CEO of Lantao International and Partner in the Mr. Avocado joint venture with both Mission Produce and Pagoda. "We are very happy with the results of the promotion.”
In its first nationwide sales effort, Mr. Avocado worked to educate consumers on enjoying ripe fruit with handling guidelines, recipe ideas and nutrition information. Some stores stocked avocados for the first time for this promotion, and Pagoda store managers were astounded about the positive reaction from consumers in the market.
In addition to in-store sales, online sales growth doubled as well. The Pagoda App experienced more clicks and more orders than during any previous promotion. The summer online sale of Mr. Avocado fruit worked in combination with the in-store promotion and shoppers could designate home delivery or pickup at a retail outlet.
The sale lasted through the end of August, and was used to highlight Mr. Avocado’s ripe avocado program. The event ushered in a new era in the Chinese market through Mr. Avocado’s exclusive delivery and sales platform. From professional temperature controls throughout the supply chain, to advanced ripening technology, to retail promotions and displays, the Mr. Avocado program educates the Chinese consumer about the use of ripe avocados.
Additional promotional efforts are planned for the fall and winter months to continue the momentum. AndNowUKnow will continue to report.
