Mission Produce's Patrick Cortes Provides Key Insights on Cinco de Mayo Merchandising
OXNARD, CA - Are you ready to transform your produce department into a fiesta? Cinco de Mayo celebrations are quickly approaching, and shoppers will be bringing the party to their homes via tasty traditional Mexican menus. As this festive holiday nears, avocados are making their way onto nearly every shopper’s guest list, and Mission Produce’s avocado varieties are armed and ready to take their place as the life of the party.
“There remains a strong harvest, and demand is steady, keeping the market stable,” says Patrick Cortes, Senior Director of Business Development. “Retail pricing has increased over the past few weeks, and we anticipate that to continue. The industry has a steady supply from Mexico and California, with sizing trending toward larger fruit. The quality remains good, and the sizes should work well for promotions and strong advertisements.”
Avocado sales for Cinco de Mayo are historically strong, as nearly 15 percent of households purchased avocados during the week of May 5, 2020, and there was a 20 percent uplift in volume over the prior four-week average, according to IRI data. As the Cinco celebration approaches this year, retail opportunities remain abundant, with many shoppers looking to add Mission Produce’s high-quality avocado varieties to their baskets in preparation for the festivities.
“In order to pique consumer interest and offer added convenience, retailers can use the traditional practices of displaying avocados adjacent to any variation of tortillas, chips, cheese dips, or pre-chopped guacamole ingredients to promote a Cinco de Mayo celebratory cuisine,” Patrick mentions.
Many of the supplier’s packaging options offer recipe ideas all year long, and to ramp up avocado sales leading up to Cinco de Mayo, Avocados From Mexico has announced a 360 marketing campaign, Thank Guac It’s Cinco (#TGICinco), to inspire even more avocado purchases through advertising and retailer partnerships. Mission Produce has also recently launched its Opt For Avo campaign, which offers new merchandising options and encourages consumers to opt for avocado over other foods that are higher in saturated fats.
There’s no better time than now to stock up on this amazing and versatile category. After all, what is Cinco de Mayo without avocados?
As always, keep AndNowUKnow in mind as we continue to report on all things related to fresh produce.