Nature Fresh Farms' Chris Veillon Discusses the Mobile Greenhouse Education Center
LEAMINGTON, ON - Rolling out across North American retailers, schools, and consumer events this summer and fall is NatureFresh™ Farms’ mobile “Greenhouse Education Center,” designed to teach consumers how their produce is grown, from seed to cultivation.
To learn more, I spoke with Chris Veillon, Director of Marketing at NatureFresh™ Farms. Listen to our interview above, or check out some of the snippets from our conversation below.
“[The Greenhouse Education Center] was really derived from seeing a void in the industry where consumers just didn’t know how greenhouse produce was grown,” Chris tells me. “When they are standing in front of it, they get to see real live plants up and close. They see the growing medium that plants are growing in. They see the irrigation drips and how the plant is fed with water and nutrients.”
The NatureFresh™ Greenhouse Education Center is a 38-foot custom built trailer that has six different cassettes that hold a variety of products, including three different colors of bell peppers, English cucumbers, cocktail tomatoes, and cherry tomatoes.
Last May, NatureFresh™ unveiled its Greenhouse Education Center to hundreds of customers Loblaw Companies owned ‘ZEHRS’ store in Cambridge, Ontario.
“We’ve partnered with a number of retailers in Canada and the U.S. who have made it quite clear that they want to have this as part of their summer programs,” Chris continued.
To hear the latest for this exciting, innovative program, check out my interview with Chris above.