SAN FRANCISCO, CA – With major competitors Amazon and Instacart vying for the online grocery delivery market, on-demand meal delivery startup Postmates joins the fray with a secret weapon: on-demand grocery delivery. According to The Verge, Postmates announced this week the official launch of its new grocery delivery service, Postmates Fresh. Differentiating itself from the later-in-the-day-probably-tomorrow delivery windows of competitors, Postmates Fresh touts guaranteed 30-minute on-demand delivery times.

“As someone who got into this business to make fresh ingredients more accessible to the masses…most of our products are perishable, with a short shelf-life. But Postmates allows us to put our products into the hands of customers faster, while it’s still fresh,” said Farmstead Co-Founder Pradeep Elankumaran about Farmstead’s grocery partnership with Postmates Fresh in a report by Techspot.

Starting yesterday, the new grocery service initially launched in San Francisco, Los Angeles, and New York, and is partnering with local organic grocery companies like San Francisco’s Farmstead and L.A.’s Urban Radish. Offering everything from meat, vegetables, and dairy to alcohol, desserts, and home supplies, Postmates Fresh will charge $9.99 per month or $3.99 for deliveries on each order.

In honor of its new service, Postmates is also revealing a full Android and IOS app redesign that will now feature scheduled deliveries and a new collections view along with the new grocery tab.

With the influx of grocery delivery options, will Postmates claw its way to the top after competitor Amazon announced the cancellation of AmazonFresh in neighborhoods across nine states, or will the market continue to struggle for all outside of metropolitan areas? AndNowUKnow will continue to bring you the latest in grocery trends.

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