IRWINDALE, CA - As Ready Pac Foods, Inc. continues to evolve its convenient fresh foods, salad, and produce program, the company has also named Galit Feinreich as Director of Innovation.

Feinreich brings more than 20 years of experience in innovation and strategy where she spent almost half of her career at Nestlé USA where she most recently led white space innovation and strategy for the Company’s Confections and Snacks division.

“What drew me to this role was the opportunity to think about the future of food and help shape the next wave of fresh food innovation for a rapidly growing Company like Ready Pac Foods,” said Feinreich. “I’m excited to bring my expertise to a company that values nutritious and healthy food products as much as I do.”

Feinreich will be in charge of Ready Pac’s R&D function, which includes Product Development and the Culinary Team. Feinreich joined Ready Pac Foods in July and reports directly to Chief Marketing Office (CMO) Tristan Simpson, according to a press release. During Feinreich’s 12 years with Nestlé, she helped develop numerous new products including a completely new incremental product segment in seasonal–Easter Egg Hunt Kits. She also worked on two product lines, Crunch® Girl Scout Bars and Skinny Cow® Divines Chocolate, which received Product of the Year awards.

This is an important role for Ready Pac Foods as the fresh food industry continues to experience incredible growth in response to consumer demand.

Feinreich worked in the marketing and advertising departments for Interwoven, Inc., Homestore (formerly Move.com) and Hawk Aviation, Ltd., before her time with Nestlé. In these roles, Feinreich played a key part in the strategic development and creative execution for numerous media and product launches.

Galit, congratulations on joining the Ready Pac team and good luck on the exciting road ahead!

Ready Pac