UNITED STATES - The theme of this week’s watermelon pricing update is a relatively steady market with a wide range of prices.

In the Imperial and Palo Verde Valleys of California/Central and Western Arizona, watermelon demand is reported as moderate with a steady market. The prices from the National FOB Review on June 24, 2025, for Red Flesh Seedless Type 24-inch bins are as follows:

• approx 35 count 126.00-161.00 mostly 133.00-147.00 occasional higher and lower
• approx 45 count 119.00-154.00 mostly 133.00-147.00 occasional higher and lower

In the Lower Rio Grande Valley of Texas, demand is fairly light, and the market remains steady. There is a notable range in quality and conditions, with prices reflecting this. The prices below are for Red Flesh Seedless Type 24-inch bins:

• approx 35 count 112.00-145.00 mostly 126.00-133.00 occasional higher
• approx 45 count 112.00-145.00 mostly 126.00-140.00 occasional higher
• approx 60 count 112.00-135.00 mostly 126.00-133.00 occasional higher

In the South and along the East Coast—namely Georia, South Carolina, and Central and North Florida—demand is currently quite light with a wide variety in prices.

Supplies coming in from Mexico through Texas vary in quality and condition. Currently, there are too insufficient of supplies of Red Flesh Seedless coming in to establish a market.

Keep reading ANUK for further updates across categories!