TORONTO, CANADA – Sometimes the time it takes to prep delicious meals is just too long, but Canadian consumers seeking easy meal planning are in luck. Sobeys is simplifying mealtime with the launch of Easy Meals, a line of pre-packaged meals, prepared in-store in the Seafood, Meat, Kitchen, and Deli departments.

"We're taking the stress and hassle out of mealtime by providing Canadians with wholesome, convenient and affordable meal options, right when they need them, in the departments they're familiar with," says Richard Allardyce, Senior Director, Home Meal Replacement (HMR). "We're incredibly proud and excited to be bringing these meals to Canadians' tables nationwide."

With continually evolving, chef-inspired recipes that are seasonally relevant and always on trend, Easy Meals include a variety of meat and seafood selections with pasta and veggie sides, served in ready to “heat and serve” and “cook and serve” formats–no chopping, slicing, or seasoning necessary; and best of all, no cleanup work required.

"What's exciting about Easy Meals is that in addition to directly addressing our consumers' needs, it also reflects how we are growing and diversifying our business," says Bryon Feener, Senior Director, Commercial Programs - Meat & Seafood. "We're working in unison with our various departments and vendors to provide a consistent offering for customers coast to coast. The result is an affordable and quality solution for Canadians who are in a mealtime-pinch."

Easy Meals has been more than a year in the making and take inspiration from international retailers, as well as insights from Sobeys customers and internal analytics teams. The new initiative also comes at a time when Sobeys is strengthening its business offering, providing diversified products and services to meet the changing needs of the industry and its customers.

According to a recent press release, the launch will also be supported by an extensive marketing program which includes in-store, direct-to-customer initiatives and a dedicated ad campaign across owned and digital media.

Perfect for Canadians of all ages, from students missing home-cooked meals to seniors, empty-nesters, and busy young families, Easy Meals can help Canadians save time without compromising on quality or taste. Check out your local Sobeys and Safeway stores for Easy Meals today.

Sobeys