MONTEREY, CA - The eat brighter!™ campaign continues to sweep the produce industry as it endeavors to reach millennials and their children to encourage healthy eating.

Sunkist's Manager for Advertising and Public Relations, Joan Wickham, discussed working with PMA and joining the eat brighter!™ movements.

“Sunkist does a family brand and pairs really well with Sesame Street, so for us this is a really easy pairing,” Joan told PMA TV.

Joan added that being one of the first companies to join the campaign caused a few nerves that working with PMA put at ease, suggesting that any company interested in participating in the brand should contact the association.

To see Joan’s full experience in working with PMA on Sunkist’s adoption of the eat brighter!™ concept, watch the short video below.

Mucci Farms also joined the movement, and Key Account Manager Nick Williams shared that Elmo and Big Bird have made a marked contribution on sales for the company.

“Sales have increased with seeing Elmo’s face on the front of any bag, seeing Big Bird’s face on a bag increases sales” Nick said, saying that these characters, and hopefully Cookie Monster, help to promote the company and its message to parents as they shop.

Nick’s full interview featuring eat brighter!™ on Mucci’s packaging can be seen below.

As we previously reported, PMA’s second quarter reflected an average incline upwards of three percent in sales from participants in eat brighter!™, with some reporting increases as high as 11 percent.

To learn more about the at brighter campaign, or to join the movement, you can go to www.pma.com/events.

PMA Sunkist Mucci Farms