SUNSET® Reaches $80,000 in Donations to Movember Foundation
KINGSVILLE, ON - If you’re anything like me, the day after Halloween is a day where you regret how much Halloween candy you indulged in, and vow to make healthier choices. And SUNSET® is here to provide me—and consumers—the inspiration to lead healthier lives. With its latest commitment, the company has once again partnered with the Movember Foundation to raise funds and awareness about men’s health. This year’s donation of $20,000 brings the total amount raised by SUNSET for the Movember Foundation to $80,000.
“In 2014, our Kumato® tomato was named one of the healthiest foods for men by Men’s Health magazine, which inspired us to partner with the Movember Foundation and support their vision to have an everlasting impact on men’s health,” CEO Paul Mastronardi explained. “With our #MOKUMATO campaign, we’re giving consumers a platform to salute the fathers, brothers, friends, and partners who inspire them. It’s a fun campaign to inspire men to get serious about important men’s health issues.”
Throughout November, social media users are invited to share photos on Twitter, Facebook, or Instagram of men who inspire them, using the hashtags #MoKumato and #Movember. SUNSET’s own limited edition packages of its Kumato tomato will have peel-off moustache-shaped labels to promote the Movember Foundation, according to a press release. Consumers are invited to peel off the sticker and snap a selfie—moustache on, of course!—before posting the picture with the above hashtags. Throughout November, the company will randomly select one of the contestants every Friday and reward a prize pack valued at over $200.
No purchase is necessary; alternative methods of entry are posted at sunsetgrown.com/movember. Visitors to the website can view a gallery of user-generated photos, infographics about men’s health, the progress of SUNSET’s moustache-growing employees, and donate to the company’s Movember Foundation fundraising team.
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