CALIFORNIA - Retailers, make room in your produce department for some spicy offerings that will have consumer tongues wagging. Tajín International, the company behind Tajín Clásico Seasoning, launched a new campaign to promote its Tajín Mild Hot Sauce and Tajín Fruity Chamoy Hot Sauce, both of which are perfect for cross-merchandising alongside fresh fruits and veggies.

With the tagline “Not Just Another Hot Sauce,” the campaign includes a range of digital ads, influencer engagement, and point-of-sales materials. It also features two video spots, one promoting the unique and complex flavors of its fruity Chamoy sauce and the other highlighting the flavor profile of Tajín Mild Hot Sauce, according to a release.

Tajín’s hot sauce products have gained in popularity thanks to their unique, milder flavors that enhance the taste of fruits, and can be easily paired with other American and Mexican foods.

The Tajín Mild Hot Sauce dons a red cap and pairs well with savory snacks. The brand’s Fruity Chamoy Hot Sauce, with the yellow cap, is made with the same natural ingredients, but has a fruity, tangy flavor that comes from apricots, making it an ideal pairing for fruits, smoothies, and more.

Tajín brand sauces have no added sugar or coloring, which makes them perfect for the entire family. Both sauces are presented in a 15.8 oz bottle.

The brand has been expanding its presence in the United States over the past few years, and this new campaign is expected to further increase Tajín's popularity and sales. Currently, its products are sold in over 30,000 stores nationwide, including major national retailers and mass merchandisers.

Spice up your shoppers’ lives with Tajín’s latest offerings.

Tajín Clásico Seasoning