USA - Having just celebrated two months on the market, Uber is expanding its freight app in multiple markets and introducing new features to enhance its capabilities.

Beyond the Texas market, the transportation technology will now be made available to independent truckers in California, Arizona, the Chicago-Midwest region, Georgia, South Carolina, and North Carolina.

As we reported when the app first launched, the platform looks to streamline the freight process and mitigate delays in the supply chain by targeting "vetted and approved drivers" to match to jobs in the area. Now the app, on top of being more widely available geographically will offer new features to help it cater to drivers needs.

The company’s blog says, as a result of its focusing on Texas operations to answer truck drivers’ needs, “We have built a suite of features that make the app a completely personalized experience.”

This includes automatically learning drivers’ preferences based on:

• Past loads
• Location
• Home base

Using the above criteria “and more,” the app will notify that driver when a new load matching those preferences is available.

Already the company is reporting some involvement in the produce industry since its late May launch.

“We’ve helped carriers and their drivers haul everything from water to oranges to furniture, and we’ve been blown away by the community’s feedback,” the blog says. “Our carriers and their drivers love Uber Freight’s transparency and fast payment.”

But, as noted by The Verge, expansion and differentiation from similar freight boards would be necessary to make the platform competitive in the market. These updates come after some criticism about its being like other online offerings matching drivers and shippers, as well as its form of payment.

As the transportation tech operator looks to further expand its footprint, keep checking in with AndNowUKnow for any new developments.

Uber Freight