PHILADELPHIA, PA - After more than 30 years operating as Unifrutti of America, Inc., the Philadelphia, PA-based importer and domestic distributor of fresh produce is revamping its look and undergoing a new name.

Next month, July, the company will be operating under the fresh brand identity Tastyfrutti International, Inc.

“Our mission has always been to add value for our customers and growers through concentrated marketing, product advancement, and innovation,” said Andreas Economou, Founder and Chief Executive Officer of the newly-named Tastyfrutti International, Inc., in a press release. “While our name will be changing, our focus on conducting business with integrity and delivering premium products and service will in no way be affected.”

It is a mantra the company has maintained since its 1984 inception, to provide great service, competitive prices, and quality produce.

The complete rebrand will include a refreshed logo in addition to the new name, as well as a new website where more can be learned about the company, its products, and people.

Tastyfrutti International noted that its exporters and domestic growers have, and will continue to, consolidate international food safety requirements, incorporating a program of recorded systematic procedures to grow top-grade fruit in a sustainable way. The company looks to effectively meet U.S. consumer produce demands and maintains stakeholder and customer satisfaction.

Working with North American retailers, wholesalers, foodservices, and brokers, as well as international and domestic growers, AndNowUKnow will continue to follow this company’s newest chapter as Tastyfrutti International, Inc.

Tastyfrutti International, Inc.