Walmart Expands Its E-Commerce Marketplace to More Small Businesses
BENTONVILLE, AR - In the retail industry, Walmart truly runs the gamut of all things newsworthy. We here at AndNowUKnow rather creepily stalk the retailer’s newsroom, hoping for the next bit of info. Today, the news gods smiled upon us, bringing down from the heavens the announcement that Walmart has once again found itself a new partner.
In a blog post written by Jeff Clementz, Vice President of Walmart Marketplace, the company reports that it has joined forces with Shopify, an all-in-one e-commerce platform used by more than 1 million businesses. This will open the Walmart Marketplace to their sellers.
“As our CEO Doug McMillon recently said, competition is good in the retail business, and we want more retailers not fewer,” Clementz remarked. “[…] We’re excited to be able offer customers an expanded assortment while also giving small businesses access to the surging traffic on Walmart.com. Shopify powers a dynamic portfolio of third-party sellers who are interested in growing their business through new, trusted channels. This integration will allow approved Shopify sellers to seamlessly list their items on Walmart.com, which gives Walmart customers access to a broader assortment.”
The blog post went on to note that this move is naturally strategic, as Walmart positions itself for further growth.
“Growing our Marketplace is a strategic priority, and we are going to be smart as we grow. We will start integrating new sellers now and expect to add 1,200 Shopify sellers this year. Shopify has a long history of helping small businesses leverage scale, and we’re proud to be part of the solution that is helping customers and other retailers,” Clementz concluded.
How quickly will we see this move grow Walmart’s bottom line? And how many of these small businesses are growers or fresh produce-centric? AndNowUKnow will be here to report.