West Pak Avocado Debuts Latest Avo Effect Campaign Video—Humanizing Avocado Love
MURRIETA, CA - Even though Valentine’s Day is over and done with, the month of love is still going strong—especially with West Pak Avocado building on its ongoing 2020 series with a classic love story sure to connect with consumers. Its latest Avo Effect campaign video, Humanizing Avocado Love—the third episode in the series—captures the digital, social, and artistic influence avocados have had on Americans’ daily lives.
“What we’ve come to recognize is that the avocado has created a culture of success, happiness, and opportunity for each of our dedicated employees, customers, and industry affiliates who we work so closely with. This domino effect is what we at West Pak Avocado call, the Avo Effect,” shared Doug Meyer, West Pak Avocado’s Senior Vice President of Sales and Marketing.
The video series pulls from some of our industry’s brightest thought leaders and industry professionals, featuring exclusive interviews that get to the heart—or, rather, the pit—of how the avocado has generated so much excitement, especially on social media.
“What we’ve done is look at the avocado not just as a commodity but as a thing that can actually change society,” said Visual Content Agency Co-Founder and Director of Strategy, Amy Hadrys—who, alongside her Creative Director business partner, Vincent Apodaca, and their team, produced the Avo Effect video campaign for West Pak Avocado.
“I love people’s passion for avocados,” added Susie Rea of West Pak Avocado’s Sales and Business Development. “Who would have ever thought that there would be clothing, and earrings, and Halloween costumes with avocados? I would have never imagined that.”
One social media influencer and artist depicted in Humanizing Avocado Love is Los Angeles-based artist Ela Mella. According to a press release, Mella is known for her whimsical avocado artwork, having painted numerous murals and street art throughout the city of avocados, as she calls it. In the series, she explains that her passion for the green fruit stems from her story, which includes surviving cancer and striving to have a healthier lifestyle.
“This (avocado) movement kind of crept in and took over people’s lives and became more than this fruit that everybody loves…more than just avocado toast. It became this symbol of a mass movement towards taking care of yourself, towards wellness, towards health,” Mella revealed.
West Pak is also adding fuel to the avo-love flame by inviting consumers across Instagram to share how the avocado has positively impacted their life via the #avoeffect hashtag. The hashtag also serves as a giveaway, with each use of #avoeffect giving consumers the chance to win a special avocado gift basket.
For more about Humanizing Avocado Love and other conversations on the effect of avocados, visit avoeffect.com. And for more of the freshest produce industry news around, keep visiting. AndNowUKnow.