WP Produce Partners With The Produce Moms®
MIAMI, FL - It’s impossible to imagine a world in which avocados aren’t consumed at the rate they are. In order to maintain consumer demand for the green fruit, WP Produce and its Desbry® brand of tropical avocados is partnering with The Produce Moms® to increase awareness of this premium avocado offering.
"We’re not ready to run Big Game ads yet," Chris Gonzalez, WP Produce’s VP of Sales, stated. "But the thousands of consumers who follow The Produce Moms are a perfect audience for us. Retailers are putting their trust in Desbry to help them grow their avocado category and increase produce department sales. The programs we’re doing with Moxxy and The Produce Moms allow us to show our retail customers how we are supporting their success."
This partnership will help WP Produce build a following for this avocado variety, which is known for being large, flavorful, and slow to oxidize after it’s been cut.
"It was love at first sight when I got my hands on a Tropical Avocado," remarked Lori Taylor, Founder and CEO, The Produce Moms. "Naturally larger and family-sized, Tropical Avocados are versatile and delicious. They’re a perfect choice for home cooks and moms—and kids love them."
The Produce Moms is hosting content on its website that appeals to avocado lovers, such as the options below:
- Tropical Avocados 101
- Tropical Avocado Kids Activity Sheet
- Eat Like an Animal Series
"The content published with The Produce Moms has proven to be of evergreen interest with our audience. In the first six months of our partnership with Desbry, we reached over 91,000 consumers, including both live media viewers and new digital users across multiple platforms," added Taylor. "With our early-stage content continuing to provide reach and consumer engagement, we expect the results will continue to show growth in overall impressions, reach, and engagement."
Karen Nardozza, President and CEO of Moxxy Marketing, who facilitated the partnership, added, “Most everybody loves avocados, and The Produce Moms have helped us support WP and their retail customers by letting consumers know there is more than one variety of avocado—and how to incorporate Tropical Avocados into their families’ diets. It’s exciting to see Tropical Avocados gaining awareness and popularity. More shopper education—both in store and online—will deliver greater results."
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