Ahold Delhaize Launches Growing Together Strategy; Frans Muller and JJ Fleeman Comment



Ahold Delhaize Launches Growing Together Strategy; Frans Muller and JJ Fleeman Comment


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ZANDAAM, THE NETHERLANDS - Ahold Delhaize is focused on several key areas of growth, made evident by its newly announced Growing Together strategy.

Frans Muller, President and Chief Executive Officer, Ahold Delhaize
Frans Muller, President and Chief Executive Officer, Ahold Delhaize

“We have taken a multi-stakeholder approach to developing this new strategy, ensuring we balance the needs of our customers, the people we work with, and broader societal dimensions. 'Growing Together' ensures we will stay at the forefront of innovation in healthy foods, omnichannel experiences, and supply chain transformation, serving customer needs through a well-invested and future-focused foundation,” said Frans Muller, President and Chief Executive Officer. “I am encouraged by the numerous avenues we have across our great local brands to realize our growth potential. By focusing on the things we do exceptionally well, we are together committed to fulfilling these ambitions. By taking bigger steps, investing in our people, and leveraging technologies, we are excited to unlock our purpose.”

As stated in a press release, the retailer’s growth and investment plan underpins Ahold Delhaize’s vision to be a trusted food retailer, placing vibrant customer experiences and trusted products at the heart of its brands’ customer value propositions.

Ahold Delhaize plans to focus on several key areas of growth through its Growing Together strategy

Key financial and strategic ambitions for 2025–2028 include, but are not limited to:

  • Outperforming traditional grocery market and achieving a 4 percent net sales CAGR
  • Maintain industry-leading underlying operating margins averaging 4 percent
  • Drive up omnichannel loyalty sales penetration to over 80 percent by 2028, targeting 30 million monthly active users by 2028
  • Deliver on sustainability ambitions
  • Be an employer of choice
JJ Fleeman, Chief Executive Officer, Ahold Delhaize USA
JJ Fleeman, Chief Executive Officer, Ahold Delhaize USA

“As the largest grocery retailer on the East Coast, Ahold Delhaize USA and its local brands have a rich heritage in the markets they serve, with loyal customer bases, trusted products, and a reputation for being an integral part of their local communities,” said JJ Fleeman, CEO of Ahold Delhaize USA. “Over the next several years, we will strengthen the market position for each of our brands, including the revitalization of Stop & Shop. We will improve value for customers through price investments and enhance the customer experience through 1,000 targeted remodels and new stores. We will lead, grow, and differentiate in Own Brands, build digital relationships through more personalized value, and improve operational efficiency at every level. With these moves, underpinned by strong talent and innovation, our brands are well positioned to lead in the grocery industry for years to come.”

Dig into the comprehensive strategy with insights from the company's leading executives here.

Ahold Delhaize