BELGIUM - We’ve recently reported that Ahold Delhaize is streamlining its operations on the East Coast here in the States—a move meant to build stronger brands. The company is continuing this effort by concentrating its energy on its banners all over the world. The Dutch-Belgian retail company announced that its Albert Heijn Belgium banner will begin delivering groceries to customers.

“We have a proven formula in Belgium: Dutch prices, a surprising range, and personal service. We further expand that personal service,” commented Raf Van den Heuvel, General Manager of Albert Heijn Belgium. “Delivering at home reinforces Albert Heijn's proposition in Belgium. We are ambitious in our growth—we want to achieve this through the opening of strong new stores and the expansion of our online offering.”

According to the company's statement, Albert Heijn’s 50^th store opened this week, and customers can now pick up their ordered groceries at Pick Up Points. In the spring, home delivery will be added to customers in the Antwerp region. New delivery areas will be rolled out depending on interest. As of today, customers can indicate on the company’s site whether they are interested in home delivery.

“We are further expanding our shopping service with feedback and input from the customer,” adds den Heuvel. “That’s how we grew in our physical stores, that’s how we will do it for home deliveries.”

As this new Ahold Delhaize division continues to be built out, ANUK will continue to follow along with more retail blueprints.

Ahold Delhaize USA Albert Heijn