Albertsons Tests Amazon Go-Like Technology
BOISE, ID - Amazon made headlines earlier this year after launching the first cashierless convenience store. And, despite a few blips in the system, fellow grocery retailer Albertsons is eyeing similar technology to streamline the brick-and-mortar experience, according to a report by BoiseDev.
“We are experimenting with Amazon Go-like technology today where someone could come in and pick up a Plated order, it would know that you were in the store, it would tender an order and you could leave outside of the check stands,” said Shane Sampson, Albertsons' Chief Marketing and Merchandising Officer, during an analyst day presentation last Tuesday.
Unlike Amazon’s technology, which spans the entirety of its store offerings, Albertsons is only piloting the tech for “a limited set of products like Plated and other prepared foods,” as a way to hone in on the grab-and-go items that are popular with millennial consumers.
While Albertsons has not yet begun testing its new technology, according to Albertsons Companies' VP of Communications and Education Christine Wilcox, the question remains: is the retailer considering expanding this technology to a store-sized format, further mirroring Amazon? AndNowUKnow will continue to report on the latest.