CALIFORNIA - AmazonFresh is now being made available to Amazon Prime members in select markets for a $7.99 per delivery fee, on top of its $99 per year Amazon Prime membership. This new pricing tier for AmazonFresh is being used as a way make the service more appealing to an audience that might not otherwise think they could afford the service. Prior to this change, the cost for an AmazonFresh Prime membership was a heftier $299 per year. 

You can check out the pricing plans on the AmazonFresh website now, where Prime members who pay $99 per year to participate in Amazon’s long-running membership rewards program can now pay for AmazonFresh on a per-order basis. The website says that for orders over $50, the cost per delivery is now $7.99. The previous pricing plan I mentioned where users pay $299-a-year, also known as Prime Fresh, includes free delivery on orders over $50. Amazon recommends that customers who buy groceries more than twice a month are best served by Prime Fresh.

Those who subscribe to AmazonFresh will receive all Prime benefits in addition to the grocery sevice, including the free two-day shipping on millions of items, Prime Music, Prime Instant Video, Kindle Lending Library access and more. Currently, AmazonFresh is available in select zip codes within the New York metro area, Philadelphia metro area, Seattle, and both Northern and Southern California. The new pricing plan that allows Prime members to try the service without the more expensive subscription is currently only showing up for those in California, however.

In the other regions, the site instead notes that AmazonFresh is still free to all Prime members through September, after which they’ll be asked to sign up for the “upgraded tier of Amazon Prime,” which refers to the $299 annual fee.

AmazonFresh