Asda Partners With Uber and Launches Fresh Fruit and Vegetable Box
UNITED KINGDOM - Asda is beefing up its delivery services in more ways than one this week. Rolling out a brand-new grocery partnership with Uber as well as one of the freshest produce delivery boxes on the market, the retailer is poised for explosive growth in the sector.
“We’re pleased to be partnering with Uber Eats to trial a rapid grocery delivery service for customers in Leeds and Birmingham,” said Simon Gregg, Vice President of Online Grocery at Asda. “This will give Asda customers more choice in how they shop with us and offer yet another way to quickly and conveniently get their favorite branded and own-brand products delivered to the doorstep. Customers can use the Uber Eats app to select from hundreds of items for delivery in the same way they would shop for a takeaway.”
Alongside its new partner Uber and its recently debuted grocery service, Asda is now trialing an online ordering service in two U.K.-based locations, according to Prolific North. With this offering, shoppers have access to over 300 of Asda’s grocery offerings.
In a press release, Asda also announced a fresh produce-forward launch in the delivery sector. Its latest food box, brimming with fresh fruit and vegetables, contains 18 colorful items and represents one of the best value supermarket fruit and vegetable boxes available.
“We’ve listened to which food box our customers want and have developed the contents to suit their needs: a convenient and cost-effective option full to the brim with the freshest fruit and vegetables,” said Graeme Fletcher, Project Manager at Asda’s sourcing and procurement arm, IPL. “Not only will it save them time, but the opportunities for creating delicious healthy meals and tasty snacks are endless.”
Will these strategies inspire like-minded moves across the pond? With these two new delivery capabilities in its back pocket, there’s no telling where this innovative retailer will go!