Bako Sweet® Announces Promotion of Prescott Leyba and Alexandra Rae Molumby; Michael Valpredo Comments
BAKERSFIELD, CA - This Monday morning, there’s supreme cause for celebration, as Country Sweet Produce announced the promotions of Prescott Leyba to Director of Sales and Alexandra Rae Molumby to Director of Marketing for Bako Sweet®.
“As we continue to frame out our bright future, we’ve identified the importance of having a sales and marketing team that work in a complementary manner with two highly focused and specialized leaders,” said Michael Valpredo, President. “Prescott and Rae have proven to be an exceptional team, and we look forward to our future sales growth and company success with them at the helm of sales and marketing.”
In these new roles, both Leyba and Molumby will be working together to take the Bako Sweet brand to new heights. From farm to retail, the pair will be looking closely at building highly functioning sales and marketing teams—both internally and with strategic partners—to drive the company’s goals forward, a press release explained.
“It’s extremely important that we remain a ‘customer-first’ company,” commented Leyba. “I’m looking forward to working closely with Rae and our respective teams to ensure that we continue to expand on our goal of providing high-quality products to our retail partners in ways that add value for today’s consumer.”
Molumby added her thoughts regarding the promotion and what it means for the future of the company.
“It’s been especially rewarding to see the growth of our brand over the last couple of years thanks to the ongoing marketing and merchandising efforts from our team,” Molumby remarked. “In the last year, Bako Sweet has earned consumer media attention from some of the most reputable publications and has increased sales significantly as a result.”
Leyba and Molumby have a host of achievements to recommend them, but most recently, they worked together with two major Southern California retailers to secure dedicated in-line space and distribution of Bako Sweet products, all while incorporating merchandising and promotional components. This was a first in the company’s history.
As the release went on to note, it’s synergy like this that has elevated the Bako Sweet brand as a value-added partner for retailers and a highly visible brand for shoppers. Leyba and Molumby will continue to represent the brand as its primary sales and marketing contacts.
If you want to congratulate these two in person—I know I do!—be sure to stop by their booth #607 at the West Coast Produce Expo, June 3–4.
A hearty congratulations from all of us here at AndNowUKnow!