Blue Apron Appoints Tim Bensley as Chief Financial Officer
NEW YORK, NY - Blue Apron is taking its image rehaul seriously, tapping a new Chief Financial Officer with experience from one of the biggest names in consumer packaged goods. Tim Bensley, a veteran finance executive who spent 29 years at PepsiCo, Inc., will assume the new role starting May 21. As CFO, he will lead financial operations across the company, reporting directly to Chief Executive Officer Brad Dickerson and serving on the company’s executive leadership team.
“I am excited to join the passionate and dynamic team at Blue Apron,” said Bensley. “The company has reached an inspiring inflection point, and as CFO I look forward to contributing to the company’s growth as we build on recent progress in our core business while expanding our powerful brand to new channels and new consumers.”
A veteran finance executive, Bensley will aid Blue Apron with his over 30 years of diverse finance and strategy leadership experience. During his 29 years at PepsiCo, Bensley advanced through the company’s Frito-Lay North America division, progressing through various roles in supply chain operations and finance leadership. He was promoted to CFO of Frito-Lay Canada in 2005, and, in 2007, he moved to PepsiCo’s headquarters in Purchase, New York, to lead the Corporate Strategy Group. Bensley was again promoted in 2008, 2010, and 2012, when he finished out his career at PepsiCo as the company’s Senior Vice President of PepsiCo Global Transformation.
Bensley most recently served as CFO of Acosta, Inc., a private-equity-backed company with more than 30,000 employees in 100 locations globally. Acosta is notable in Bensely’s background, as it provides multi-channel sales, marketing, and business intelligence services to many of the world’s leading food and consumer packaged goods companies, according to a press release.
“Following a rigorous search for a CFO who can make an immediate impact on our business, I am thrilled to have Tim join our team,” said Brad Dickerson, CEO. “Tim brings over three decades of exceptional leadership experience, including a track record of delivering against a growth agenda with a positive impact on business results, and relevant expertise in the food and consumer packaged goods space. He will play an instrumental role in helping us achieve our strategic goals as we continue on the path of taking transformative actions to drive strong and sustainable growth.”
Will Bensley give Blue Apron the extra prowess it needs to turn around its pitfalls over the past several months? AndNowUKnow will continue to follow the meal kit giant for the latest.