Bowery Broadens Retail Footprint Through Whole Foods Market Expansion; Matt Williams Details
NEW YORK, NY - It was just last month when Bowery announced its distribution partnership with Amazon Fresh. Now, the leafy greens grower has expanded its retail footprint via Whole Foods Market. Its salad kits and core products from lettuce to herbs are now available at 150 Whole Foods Market stores up and down the East Coast in addition to 50 stores previously added in the Northeast.
“Demand for ready-to-eat, planet-positive meals is booming,” said Matt Williams, Chief Sales Officer at Bowery. “By expanding our retail footprint with Whole Foods Market, more shoppers will now have access to our growing portfolio of salad kits. It’s never been easier to grab a healthy meal on-the-go; just add dressing, reseal, shake, and eat up.”
According to a press release, Bowery is working to secure the future of food by connecting consumers to produce grown without pesticides with a focus on bold flavor and ultimate freshness. The Zesty Caesar, Avocado Ranch, and Balsamic Vinaigrette kits all feature a base of Crispy Leaf plus elevated, plant-forward toppings and a fork. They will be available for convenient grab-and-go meals from select Whole Foods Market stores.
In addition, shoppers can find Bowery’s core products including basil, Baby Butter, Baby Romaine, Crispy Leaf, and Baby kale. All of Bowery’s indoor-grown crops are grown without pesticides and can be eaten without washing at home.
The press release went on to note that Bowery increased its retail footprint by 19 times between 2020 and 2023. The brand has also popped up at Citizens Bank Park—the first sports stadium in the country to offer Bowery’s salad kits—and sweetgreen locations in the tri-state area, featuring the Bowery bowl. The company continues to report efficiency gains, including improving the energy efficiency of its farm production by 35 percent in the last year.
We look forward to the expansions to come!