Country Sweet Produce Prepares to Wow the Buy-side With New Steam Bags; Alexandra "Rae" Molumby, Prescott Leyba, and Safeway's Brian Porter Comment
BAKERSFIELD, CA - An organic Mecca of sorts, the Organic Produce Summit (OPS) hosted by Organic Produce Network (OPN) is one of those shows that everyone who’s anyone will be attending. A staple in the Bakersfield, California, ag community, Country Sweet Produce is ready to talk shop about its organic sweet potato pack styles now available under its Bako Sweet® signature brand.
“We’re really excited about our newly designed Bako Sweet steam bags showcasing our organic sweet potatoes in a bold new way,” shares Alexandra “Rae” Molumby, Marketing Manager. “There are three 14 oz steam bags, and each houses a different variety: orange sweet potatoes, purple sweet potatoes, and white sweet potatoes.”
Across each package, there is recipe inspiration for appetite appeal and nutritional call-outs to clearly communicate health benefits to the consumer.
“The packaging also features a colorful design for increased shelf visibility,” Rae imparts. “We simplified the messaging to be more consumer friendly, so that consumers are able to better read which variety they’re adding to the basket.”
Prescott Leyba, CSP’s Sales Account Manager, adds, “The new sweet potato crop is already being harvested and it is looking great in these new colorful bags. It is right on time for the seasonal Thanksgiving push, and we have gotten great feedback from retailers saying that this packaging is fantastic.”
One such retailer is Safeway, whose Brian Porter is ecstatic with the product.
“We are excited about offering these new steam bags to our shoppers for a number of reasons,” comments the Regional Director of Corporate Produce. “Shoppers are looking for a healthy product that doesn’t take too much time out of their day, and the Bako Sweet steam bags are a simple solution. Not to mention, the messaging is easy to read and the vibrant colors call out to them on the shelf!”
Country Sweet is always operating with the retailer in mind, as the company continues to work with its customers to tailor solutions to their needs.
“Organic Produce Summit is such a great show for us and offers a wide array of networking events,” Rae notes. “Each gives us an opportunity to connect with retailers along with new and familiar industry faces. You better believe we will be serving Organic Loaded Greek Sweet Potato Fries during the show at the hotel bar beginning Tuesday.”
These Organic Bako Sweet appetizers will be utilizing the company’s brand-new sweet potato recipes that it developed just this year.
Last but not least, attendees and retailers who stop by the booth will have a chance to win an air fryer courtesy of Bako Sweet, so be sure to swing by booth #409 to enter.
AndNowUKnow will continue to cover the latest as we enter into show season, so stay tuned!