Dole Focuses on the Positive With “Silver-Lining-Selfie” Bananas
CHARLOTTE, NC - With stay-at-home mandates effectively rolled out across the United States, a little brightness in the day helps pass the time. Dole Food Company is encouraging Americans to follow social distancing protocols and see the silver lining in stay-at-home orders to help stop the spread of COVID-19 by asking for a banana smile through its latest initiative.
According to a press release, the produce provider’s Silver Lining Selfies asks followers to write the answer to the question, “What is the silver lining to having to stay home?,” on a banana, hold it up as a smile, and share the photo as a selfie on social media along with the hashtag, #SilverLiningSelfies.
Last week, Dole launched an At-Home Resource Page featuring the most useful family-friendly resources it has developed over the years plus new nutrition tips, healthy kid-friendly recipes, free printables, at-home games and activity ideas, and research-backed suggestions from Melanie Marcus, MA, RD, Dole’s Health and Communications Manager.
Silver Lining Selfies is part of an ongoing mission by Dole to help parents build healthier households, which has taken on urgency due to families staying home because of COVID-19. Retailers can take part in the initiative by helping educate consumers of the campaign and offering recipes for cross-promotional opportunities.
The initiative launched on April 8 and concludes on April 15, which is National Banana Day. To participate, followers are asked to go to Dole’s Instagram page.
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