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Dollar General Names Rob Scruggs as New Chief Digital and Customer Engagement Officer

Dollar General Names Rob Scruggs as New Chief Digital and Customer Engagement Officer



GOODLETTSVILLE, TN – This week, Dollar General Corporation announced that the retailer has hired Rob Scruggs as its Chief Digital and Customer Engagement Officer. In this new leadership position, Scruggs will lead strategy for customer engagement, including digital experience and tools.

Jason Reiser, Executive Vice President and Chief Merchandising Officer, Dollar General"Rob brings a strong record of successful innovation in developing customer experience strategies across complex industries," said Jason Reiser, Executive Vice President and Chief Merchandising Officer, in a press release. "At Dollar General, Rob's experience will help accelerate our digital strategy as we continue to focus on developing digital resources that can help our customers save time and money.”

Rob Scruggs, Chief Digital and Customer Engagement Officer, Dollar GeneralScruggs brings more than 17 years of experience in customer and user engagement to the newly-created position. The executive most recently served as Global Director of Client Experience for Bank of America Merrill Lynch. In that capacity, Scruggs was responsible for the end-to-end client experience for the company’s global commercial clients. Prior to that, Scruggs held customer experience roles at Asurion, E*TRADE, and J.P. Morgan Chase.

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Scruggs holds a Bachelor of Arts from the University of Memphis.

We at AndNowUKnow wish Scruggs the best in his new role with Dollar General. For more important retail news in our industry, look to AndNowUKnow.

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