ATLANTA, GA - As companies along the supply chain—from foodservice and restaurant operators to retailers and grocers—navigate the demands of today’s market, many are implementing online delivery solutions, fresh fruit arrangement provider Edible® being one. In fact, the dessert-adjacent brand has begun offering free home delivery of fresh fruit and produce as a way of keeping fresh produce consumption up during the development of COVID-19.

"There are many people who are not able to go to their local supermarket, may be afraid to go out, or may have a loved-one somewhere who is sick, or stuck at home. This will help alleviate those issues by allowing people to order fresh fruit and other produce and have it delivered directly to their home," said Edible President Cheikh Mboup. “We want to make it as easy as possible for people to continue celebrating special occasions, even during this stressful time."

Edible is providing fresh fruit and produce in bulk, with varieties and selection varying from store to store depending on what is available in each market, according to a press release. In addition, the all-natural fruit snack brand is also eliminating fees for same-day delivery.

"Right now we are like everyone else," Mboup continued. "We are monitoring the situation, remaining flexible, and doing what we can to help our friends and neighbors lead as normal a life as possible."

As an industry, we're some of the most well-versed in the health benefits of fresh produce. Edible's efforts to ensure those benefits are easy to access during this time is one solution we here at ANUK are expecting to see more of, as produce suppliers and champions continue to work to keep fresh produce consumption on the up and up.

As we await to see who else will step up with their own fresh produce strategies, AndNowUKnow will continue to report.

Edible