Harps Food Stores Teams Up With Healthy Family Projects as Part of Produce for Kids Campaign; Mike Roberts and Lesley Daniels Comment
ORLANDO, FL - Success is the ultimate motivator. Harps Food Stores is speaking its goals into existence while simultaneously looking back at its success in 2021. In partnership with the Healthy Family Project, the 2021 Produce for Kids cause marketing campaign resulted in 80,000 meals distributed to four Feeding America® food banks in the Harps area. Now, the two are kicking off their 2022 campaign.
“We are moving into our fifth year of the Produce for Kids campaign. I’m impressed with the ways we’ve continued to reinvent the program year over year as our goals and shoppers evolve,” said Mike Roberts, Vice President of Produce Operations at Harps. “Giving back is a core value for us, and making an impact in the fight against hunger in our communities is paramount.”
The 2022 campaign will see the return of the award-winning Produce for Kids Fridays program, according to a press release. In-store signage featuring healthy, easy meal inspiration for families will support produce teams serving as campaign ambassadors. Team members will wear Fruits & Veggies & Giving Back t-shirts every Friday while giving out $1 produce bucks coupons to families.
The Harps campaign is part of the larger Associated Wholesale Grocers (AWG) Springfield Division campaign, which includes Pyramid Foods, Town & Country, Woods Supermarkets, and G&W Foods. The program has benefited Feeding America food banks in Arkansas and Missouri with 890,000 meals since 2017.
“We are fortunate to have been able to make new and exciting additions to this campaign each year,” said Lesley Daniels, Director of Account Development at Healthy Family Project. “Our data continues to show that shoppers want to make an impact with their shopping actions. Supporting the produce partners in this campaign allows shoppers to do just that while also taking home great produce brands to their families.”
Produce partners supporting the campaign include Chelan Fresh®, DOLE®, Halos, Litehouse®, PEELZ, POM, Shuman Farms RealSweet®, Red Sun Farms, Sunkist®, Tasteful Selections®, West Pak Avocado, and Wonderful® Pistachios, to name a few.
They will all be featured on the backs of t-shirts for Produce for Kids Fridays as well as highlighted in weekly ad support, social media, virtual cooking classes, a digital e-cookbook, as well as in-store signage featuring recipe ideas.
We at ANUK love to see companies from all sides of the produce industry come together for a common cause. For more updates like this one, you know where to find us.